From the outside, having a full-time agency job and side projects looks productive, aspirational, almost romantic. Day job at a cool studio Night work for personal clients Portfoli...
This is where I think in public. Long-form writing used to test ideas, follow tangents, and sometimes change my mind mid-way. Some pieces are careful, others are rough. All of them are written to understand something better, not to sound right.
Nothing here is optimized for speed, reach, or agreement. These are essays, extended notes, and personal reasoning, published when the thought feels ready to be let go.
It looks simple on paper: You’ve got a full-time gig at a studio You do some freelance on the side Extra money, a few late nights. No problem! Clients hear that and think: “Nice, t...